Essay 4 (Refer to Chapter 10)
Which of McGuires motives would be useful in developing a promotional campaign for the following? Why? (this why question is more critical.)
a) Cadillac CTS
b) LG appliances (e.g., washer/dryer, refrigerator, etc)
c) Twitter
d) Habitat for Humanity
e) Precision Cuts (hair salon chain)
