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Summarize the following articles in about 150 words highlighting the key insights learned. 
 1. Inside Capacitor, BigQuery’s next-generation columnar storage format
https://cloud.google.com/blog/products/gcp/inside-capacitor-bigquerys-next-generation-columnar-storage-format

 2. An Inside Look at Google BigQuery 
https://cloud.google.com/files/BigQueryTechnicalWP.pdf

3. Whitepaper: What to Consider When Choosing Between Amazon Redshift and Google BigQuery (also provided with the Assignment)

 4. Whitepaper: The Economic Advantage of Google BigQuery OnDemand Serverless Analytics (provided with the Assignment)